Why Your Company Should Have a Facebook Fan Page & Not a Profile
Facebook Says So
According to Facebook’s terms of service, “Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook.” If your business’ profile gets shut down by Facebook for violating this rule, your friends list will vanish with it.
Pages Offer Analytics and Like Widgets
Two really crucial advantages of administering a Page are user analytics and easily-embeddable Like buttons and widgets.
Converting a Profile to a Page is a Nightmare
If you already set up your business on Facebook with a profile, converting “friends” to “fans” is no simple process. The only way to switch them over is to politely ask the friends to do it themselves.
Profiles Look Unprofessional
I know, I know. You think everyone who “friends” your business appreciates that you are running it through a personal profile. But the truth is that many of us look at it and shake our heads.
Access to Advertising
If you use a Facebook Page, you can reach more of your Fans and you can reach friends of those Fans with Promoted Posts. You can create ads that target people with relevant interests and attract new fans and new customers.
Avoid Being Shut Down
Let’s assume for a moment that you’ve gotten through numbers 1-13 of this list and are still oblivious. You’re standing firm. You, for whatever reason, still don’t see the advantage of representing your business with a Facebook Page.
Well, then risk getting shut down. If running your business through your profile is so great, you will lose something of value. Facebook will take it away.