Vox Presents: Kiss Cam, Behind the Scenes
They’re a staple at most major sporting events, but who knew that the seemingly spontaneous “Kiss Cam” breaks are way more orchestrated than we thought. A Vox study revealed that these cute, off-the-cuff moments are planned from the very beginning of a game. Managers of “game entertainment” are present behind the scenes at every sporting event, looking for “the right couples” in the right sections of the arenas. Overall, the “Kiss Cam” is a business model, whose ultimate goal is to keep audiences coming back to events at the arena and being privy to advertisements that sponsor various activities within each sporting event.
by Gabriela Garcia