This video, created by GlobalDemocracy.com, is part of a campaign that would make publications include disclaimers if models have been significantly airbrushed or Photoshopped.
Commercials, Advertising, Media, and all other brainwashing techniques are for the sole purpose of propagating a concept, idea, person, or to sell something. Depending on how convincing they are and/or whether it provides what we need or want is complete free will on our part. Do we as consumers really question who the actors are in a commercial, or who did the animation? Have you ever said to yourself who programmed that marque? Do we need to go that far in order to buy a product, or decide which radio station to listen to? Global Democracy is proposing that significantly enhanced photos in advertising should come with a disclaimer. To what end? If I wanted a weight loss before and after and it was a photoshop award winner, yes I would want to know. Would I change my mind about the product? Maybe. That would be a huge mistake on the company marketing team, but would not change my ability to buy the product or to not. So I ask would knowing every detail about how the advertisement was made really affect our purchasing process? Here is a video that shows how drastic of a change photoshop can have in relation to our perception of what we see in our media today. If you haven’t formed an opinion this might sway you.