Jennifer Lopez Is a Steamy Pin-Up Girl for Guess’ New Campaign
Jennifer Lopez is the newest face of Guess jeans. The brand made the announcement yesterday when it unveiled its new Spring 2018 campaign starring the multihyphenate star. J.Lo’s sultry ads channel a pin-up retro feel, with a tied white shirt, thick belt, checkered mini skirt, stiletto pumps, and curls with a life of their own.
The mother of two has fronted countless brands through her career, from L’Oréal to Louis Vuitton, but Guess hits close to home for the international star.
Lopez is the latest face of Guess, following budding stars like Camila Cabello, Hailey Baldwin, and Gigi Hadid. But at two years shy of 50 years old, J.Lo is proving Guess Girls—and It Girls—don’t have to be in their early 20s or younger.
Said Guess co-founder Marciano, “Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience.”